I grew up in Hawaii and went to college in Oregon. I took art courses at school, but graphic design seemed like a more practical option so I majored in that with a focus on typography and minored in Art History. My first job out of school was at Surfer Magazine which was a dream come true. I grew up reading Surfer and studied David Carson's work in school (he is an influential designer that worked there in the early 90's). I moved to San Francisco in 2005 and apprenticed at a small sign shop here called New Bohemia Signs that specialized in hand painted signs. They taught me everything I know about sign painting and really changed the way I made work. I was still doing graphic design and making art while I apprenticed at New Bohemia and the techniques and skills that I learned there I applied to everything else I was doing professionally.
I do a combination of graphic design, sign painting, and artwork. There's a lot of crossover with those and most of the projects I work on now are a blend of all three. I love my work and that's why I do it.
Every project is different, but most of the time I'm trying to get someone to think about something they've encountered before in a new way. Since I have an interest in letters, it often involves exploring language and the multiple ways words and phrases can be read and interpreted.
Growing up in Hawaii, just about everyone surfs at some point, I just stuck with it. I live by the beach in San Francisco and my studio shares a wall with Danny Hess who makes awesome wooden surfboards so I'm still surrounded by surfing.